Another example of Volkswagen trying to use cultural signs directly to move metal. I'm not sure this one works as well as the Jackie Chan commercial from China, but it is still fun to watch.
The question has to be whether Parkour is still current enough for this kind of direct cultural hijacking, having been used in one Luc Besson film from 1997, another in 2004, and in more than a few commercials (particularly this one for Nike.) Maybe in Brazil it hasn't been overdone yet.
