How to work better, originally posted by Dave Bushe.
Even though "How To Work Better" by Fischli and Weiss was intended to be an ironic comment on corporate-speak, if you read it with a straight, plannerly eye, it's still a pretty good set of intentions to take with you into a creative briefing.
- Do one thing at a time
- Know the problem
- Learn to listen
- Learn to ask questions
- Distinguish sense from nonsense
- Accept change as inevitable
- Admit mistakes
- Say it simple
- Be calm
- Smile
I always forget the last two, so I'm adding the whole list to my new year's resolutions.
