Campaign magazine did a feature on The Future of Planning this week. Having Georgie represent DDB UK account planning was our way of showing the future of planning rather than just writing about it.
It wasn't any sort of compromise. Despite being years under 30 and female (unique, apparently, if you were to look at whom our competitors fielded) she's already been the planner for some great work on brands like Tropicana, Monopoly and Harvey Nichols. You can read Georgie's take on the future here.
