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If the New York Times doesn't survive, it won't be for lack of trying. Check out this knock-out animated diagram of botched prostate cancer procedures. Explains things simply and clearly.
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Transmedia storytelling theory? 1. Yeah, media power to the people. This is new? 2. Storytelling is a broken metaphor when working in interactive. You can tell stories with some media but not all; this is a problem when your theory is supposed to pull all media together. 3. The best story is still The Matrix, which is a case of transmedia fandom perhaps, but not transmedia storytelling.
