faris' plannersphere drinks originally posted by rachellawlan.
With proponents of sad-vertising and "dark side" branding in attendance, I got to see the dark side of the Plannersphere last night, thanks to the efforts of Faris.
To clarify, I don't mean to say that we're evil or anything. It's just that we like slightly more Dionysian meetings compared to the Apollonian, lovey 11:00 am coffee mornings on D'Arblay Street. And by "Dionysian", I don't really mean "orgiastic", although I did witness some frenzied, wine-induced lip-locks (FWILLs) later in the evening.
I thought it was interesting to see the diversity of communications disciplines represented around the table. The vast majority of the attendees were not traditional advertising planners: more than a few came from communications agencies like Naked; several from digital agencies; one from the client side; and one from Millward Brown.
As money flows into different parts of the industry, having strategists becomes a possibility and then a competitive necessity. It may have happened in advertising first, but planners have become undeniably useful in so many corners of communications. Let's drink to that again (after my liver and my dignity have had time to recover.)
TrackBack shout outs to Faris and Amelia who posted earlier.